1940's Make-up Guide - How to have lovelier lips

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Nine Steps to achieving the Perfect 1940's Pout.

Excerpt from Make-up & Beauty - A 1940's Guide.

1. Never allow the lips to appear painted, irregular or poorly defined.

2. Never moisten the lips before the application of lip rouge, as this causes the rouge to roll and gives it a caked  appearance.

3. Always make the upper lip first. Then gently but firmly close the mouth, rolling the upper lip over the lower thus imprinting correct outline on the lower lip.

4.Apply lip rouge freely and remove excess by pressing and blotting with cleansing tissue. Repeat this until the tissue no longer takes an impresssion.

5.Never affect a small mouth, a tin lip line or a cupid bow. if lips are too full, don't make them up to the fullest extent if your mouth is of normal size and in correct proportion to the rest of the face, let it be clearly defined, carrying lipstick well into the corners and always remembering to keep the corners turned up slightly in order to preserve a smiling cast of countenance.

6.Never apply lip rouge heavily over a skin lesion or cold sore.

7.If you are a blonde with a light skin, never use dark lip rouge although you may do so if you are a light skinned brunette.

8.Don't use lip rouge and cheek rouge interchangeably. The color and texture of the lips and cheeks are different and the use of moist cheek rouge on the lips or lip rouge on the cheeks is bound to result in bad make-up.

9. Finally, to obtain a clear, well defined lip line, it is best to use a sable lipstick brush like the one pictured below.

•  Text transcription - copyright Glamourdaze 2012

For a full set of tutorials on 1940's make-up styles as actually taught to women of that glamorous era, visit Vintage Make-up Guide.

1940's Fashion - The Correct Way to apply your Make-up

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A summarised excerpt from Make-up & Beauty - A 1940s Guide.
The full book is available for instant download from Vintage Make-up Guide.

1. Cleansing

First remove all old make-up with cleansing cream which should be applied in an upward and outward circular movement. Remove cleansing cream, first with cleansing tissue and then with soap and water. Failure to remove all trace of cleansing cream will cause the face to look greasy. if skin is oily follow removal of cleansing cream with a skin freshener.

2.Foundation cream or Pan-Cake.

Apply foundation cream or pancake as explained in the chapter 19.

3.Moist Rouge.

See " Do's and Don'ts" following your particular face type chart from pages 51 to 56 in Make-up & Beauty - A 1940's Guide

4.Eye-shadow

For best results, always apply before powdering. See chapter on correct make-up for eyes !

5.Powdering.

Inspect make-up carefully before powdering. be on the lookout for telltale signs of demarcation. Pat powder on  - never rub it on ! Use generously and remove all surplus with a brush. You may use powder that is lighter than your foundation but never one that is darker. Remove all trace of powder from the hairline.

6. Eyebrow pencil.

Make-up the eyebrow delicately as explained in the chapter on correct make-up for the eyes. Use a stiff
bristled brush to remove surplus powder and shape the line of the brow.

7. Mascara.

Apply mascara as indicated in the relevant chapter, drawing the eyelid gently upward while at the same time endeavoring to keep the eye closed. This will enable you to apply mascara to the entire lash and prevent flutter. Follow the same procedure in applying mascara to the lower lashes, putting fingers on the cheek and gently pulling downward. The eye should be kept open.

8. Dry Rouge.

In order to remove any oil which might have been conveyed to the face and which would cause a blotchy make-up, powder again before applying dry rouge. As explained in the chapter on moist and dry rouge, the former is used to create the required contour and illusion, the latter to complete make-up.

9. Lip Make-up.

See your relevant face chart. Also refer to chapter on lip make-up where you will find listed nine rules for the creation of lovely, natural looking 1940's lips.

text transcription - copyright Glamourdaze 2012

Learn 1940's make-up tutorials as actually taught to women of that glamorous era. Instant downloadable guides also for the 1920s, 1930s, 1950s, and soon the 1960's !

Secrets of 1930s Make-up - Vintage Archive film.

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Courtesy of Pathe's Vintage Fashion channel.




Until the late 1940s, all newsreels had to be voiced by a male voice-over. And if the subject was aimed at women, by a condescending male voice over !
Still - the film is charming and the vintage 1930s make-up styles of British ladies are great to look at.

Making up is an art - if only one knows how !
and continental beauty experts say that one must be able to size up a face aswell !
In otherwards - make-up is made to measure !

1930s make-up Contouring.

With a perfect oval face - this triangle marks the very limit of operation !
When the forehead, nose and chin are of different length - the cheeky triangles shaped accordingly.
Thus making up with make-up in what the face lacks in uniformity.
The effect is seen in these two women.
On the left - bad make-up - on the right - good !

1930's Lip make-up look.

Now the lips - this is where we get warmed up to our subject..
If the mouth is not so cupids bow-ish and the lips are a teeny bit heavy
- you should slightly exaggerate the middle to form a V, and avoid colouring
the extreme ends.

The middle V can be enlarged to shorten the space under the nose.
and the ends left severely alone again.

 Images copyright of British Pathe

Vintage 1940's Makeup Tutorial - The Right vs Wrong Looks

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We present an edited version of our popular vintage 1940s makeup tutorial video, with clear guides for face shape, hairstyle and makeup looks to achieve an accurate 1940s look . Enjoy girls!

Don't forget our fabulous vintage 1940s makeup guides. Also beautiful restored beauty manuals from the 1920s, 1930s and 1950s !

Rare 1960's Make-up and Beauty Tutorial Film !

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Many thanks to Richard Jeffs of the Harold Baim Collection for giving us permission to feature a minute extract of the Michael Winner directed 1960's fashion feature Girls Girls Girls. The Baim Film collection really is a lost archive of 1950's and 1960's Britain and you can view some wonderful clips on the archive and even purchase DVD's. Highly recommended.

1960's Make-up Guide - Archive film tutorial - Baim Films

For the low-down on 1960s make-up, these 1960s girls are taken by Lucy Claton to the salon of a famous make-up organization. here the companys expert, a Mrs Riddle has the task of making sure that the girls go out looking better than when they came in ! This film was made in 1961, so the make-up techniques and style here are essentially of the 1950's. So studying a 1950's makeup guide would give you an accurate idea of the beauty looks of women in the early 1960's.

First thing is - to remove what make-up they have on.
For this a cleanser and sponge is used which also tones up the skin !

1960s makeup foundation.

This should blend with the natural skin color.
There are ways and ways to put on the base. The correct way - dab it on in spots and smooth in !

1960s makeup - Rouge

Rouge should be applied in three dots near the cheek bones, fairly high near the eye.

1960s makeup - eyeshadow.

The eyeshadows should be stippled on to the upper corners of the eye.

1960s makeup - Powder.

Powder is the one thing to use lavishly.Let it stay on for about five seconds. Then smooth it off.

1960s makeup tutorial - mascara.

Now the mascara. Its better put on in two thin coats than one heavy one.

1960s lipstick application technique.

To apply lipstick, teach yourself to use a brush !! If you can wait five minutes before blotting - then do.

Finally a light powder over with a compact.
Voila - the 1960s face !

text copyright 2011 Glamourdaze.

Learn the art of make-up from several glamorous eras.
You can download beautiful original vintage 1960's make-up and beauty guides now.
Also 1920's Flapper make-up, 1930's make-up & beauty and 1940's beauty looks.

Vintage Pin-up Models Come To Life !

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Definitely the video of Christmas for vintage fashion lovers ! Put together by Atomic Age Pictures and starring the amazingly gorgeous Amanda Lee aka Jitterbug Doll, along with her glamorous pin-up pals Veronica Kelly, and Lana Flynn. the plot ? When Matilda locks up her Vintage Closet shop for the night, her mannequins come alive and rifle through all her clothes. Matilda returns suddenly to find her dolls have all mysteriously changed their clothes! Blame it on the eggnog girls !

Check it out below. It's a hoot !




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Beautifully restored rare make-up and beauty guides packed with illustrated advice and tutorials for 1920s makeup, 1930s makeup, 1940s makeup and 1950s makeup styles.