Gorgeous Swimwear (1961 Film) - Go Retro !

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Cassini swimsuit from Uesa Goods Vintage

1960's Swimwear by Oleg Cassini - creator of the Jackie Kennedy Look.

This rare vintage fashion newsreel from 1961 features some beautiful swimsuit designs from amongst others - the famous French-born American fashion designer - Oleg Cassini. His designs for the First Lady Jackie Kennedy became known as The Jackie Look and was a massive fashion influence in the early 1960's.

His Sheath dress [ a figure hugging which falls around the knees ] is still a standard and the current First Lady Michelle Obama is a fan.He became a household name in 1961 [ the year this swimwear film is from ] after Jacqueline Kennedy appointed him as her exclusive couturier.His nickname in the press was "Secretary of Style" .Soon women all over America and beyond began copying the simple geometric look of Jackie's dresses in sumptuous fabrics with pillbox hats and elegant coiffures.Amongst the Hollywood stars he dressed were Grace Kelly, Tippi Hedrin, Gene Tierney [ his wife ], Rita Hayworth,Faye Dunaway - the list goes on.

What Katie Did incidentally are launching a beautiful range of 1960s influenced swimsuits for this summer!

The famous costume designer Edith Head described Cassini as the "single biggest fashion influence in history".Cassini is up there with Dior and Chanel. So enjoy this little treat of his stunning swimwear from that magic year of the Kennedy's - 1961.

" A new season brings stylish swimwear by the worlds foremost designers.Contrasting insets form striking bodice treatment and slim flattering lines in this Oleg Cassini creation for Peter Pan.We're offered a look at the drawstring bikini as only the French can interpret it. Shown alongside is the French influence in the sophisticated Little girl look.Brass buttons and military treatment in youthful and ultra feminine swimsuit - also by Cassini for Peter Pan.In the same distinctive manner as the sheath, with its accompanying mother of ocean pearl buttons. A trim addition to the beach scene! Again from France - a swimsuit of cotton, woven so that it is transparent in the hand, opaque when worn ! In a season of jungle print - this is definitely Haute Couture ! "

Head on over to Modcloth for their latest vintage inspired swimwear range for 2012.

The ultimate vintage swimwear blog is Pam Fierro's super fab Glamoursplash ! not to mention her vintage swimwear store Glamoursurf - a haven for swimwear fans of all eras. They ship worldwide too!

Learn the art of make-up styles from the 1920's onwards, as actually taught to womn of those glamorous years .Beautiful vintage beauty guides available for Instant download now from Vintage Make-up Guide.

Vintage Swimwear Fashion Guide

FREE IMAGES Women's Vintage Swimwear Secrets

Before you go shopping for some cool Vintage swimwear or Retro Swimwear, why not sit back
and learn a bit about what you're wearing!

Photo courtesy My Vintage Vogue

Perhaps more than any other garment, the swimsuit has changed beyond all recognition in the last century.
One of the most appealing aspects of early 20th century womens swimwear fashion,
was the gradual uncovering of her body again after the stuffy and repressed days of the Victorian era.
In those days, women were expected to wear even more clothing when they went to the beach!

The Edwardian years saw a gradual change in attitudes, thanks in part
to the French women in post first world war Deauville and Biarritz , and to the growing influence of the USA in womens liberation.
Liberation of her knees that is  -  the pursuit of equal rights is still on the agenda in 2010 .

1910's Swimwear

Knitted swimwear was the first big change. very naughty at the time by all counts, those early
images of daring women are priceless.Caps were usually made of uncomfortable rubberized
fabric, which discouraged many women from going for anything more than a paddle.

1920's Swimwear

Looking at the timeline of Vintage Swimwear design, some major companies come to mind - in particular the famous Jantzen Swimsuit.

Founded in Portland in 1910,
The Jantzen Knitting Mill coined the term swimsuit, instead of bathing costume.
Jantzens infamous red diving girl logo came to epitomise the 1920's flappers new found freedom.
Hollywood played their part and Max Sennetts Bathing Belles began to adorn magazine advertising all over America.

The popular one piece swimwear design for the 1920's resembled the minidress of the 1960's, and even employed the use of tights!
Bathing caps were now made from stretch latex rubber , and were beginning to become a fashion accessory.

1930's Swimwear

Photo - Jantzen Archive Blog
A few designers stand out in this decade.

Elsa Schiaparelli. 

She adapted the more traditional tank top Mailott or One piece Swimsuit
and designed the first backless swimsuit to allow a woman to get a more even
tan to show off in her evening dress.

Lucien Lelong designed the hugely popular one piece jersey belted swimsuits, shown below
by Vogue photographer George Hoyningen-Huene

As the 1930's progressed, womens swimsuits had grown a lot shorter.

In 1935 Claire McCardell, the creator of the American Look,
took a pair of scissors to this and created the first two piece, which was
the forerunner of the Bikini.

1940's Swimwear

Skirted suits and bathing caps were all the rage in the 1940's .

Photo Life Archive


The Invention of the Bikini

Louis Réard unveiled his Bikini in 1946, though two piece swimwear had been around
for a good decade by now. He could not find anyone who was willing to wear this stringy
skimpy excuse for a swimsuit and subsequently hired model Micheline Bernardini - pictured below
to pose.

It caused a sensation, and still finds its way into the average womans swimming attire to this day.
For the record Reard claimed that you do not have a ' genuine' bikini unless you can pull it
through your wedding ring!

1950's Swimwear

Truly the decade of Swimwear glamour !

Photo -My Vintage Vogue

Rose Marie Reid swimwear from the mid 1950's

Photo - My Vintage Vogue

Cannes Film Festival became the glamour capital for a while with the likes of
Brigitte Bardot and Diana Dors turning up in Bikinis.

Most women however stuck with the one piece swimwear.
The forerunner of todays Miraclesuit Swimwear was the Corset swimsuit
which became popular for women not blessed with a perfectly toned body.
Faced with a drop in sales, traditional corsetry manufacturers branched out.
Soon, tummy panels and boning with bra cups began to creep into designs.
Apron designs were popular and skirted two piece outfits also.

Check GlamourDaze's Vintage Swimwear Shop and Pandoras Choice - they
stock a gorgeous range of vintage style swimwear by What katie Did.

Vintage Swimwear Sizing Tips

Before you go shopping, here's a few pointers for

Wide Hips - One piece skirted suits or Apron suits

Thick waist - Single color one piece swimsuit - avoid floral designs.

Big Tummy - The Miraclesuit is ideal, either way look for swimwear with tummy support.

If you don't suffer from these ' normal' body shapes, then - lucky you!

We'll leave off with a charming fashion film from the late 1940's featuring some of the
latest 1940's swimwear design.
Time to throw off the clothes and expose that pale skin girls.





copyright Glamourdaze2010.

 Some photos courtesy Life Magazine archive

Vintage Swimwear Revisited - Swimsuits of the 1940's and 1950's

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1940's Swimwear

The principle design factor of was to be figure flattering - often incorporating the new stretch fabrics to offer tummy support and hourglass shape to a womans figure.This marked a major departure in the history of vintage swimwear

In 1946, the shocking introduction of the bikini threw the swimsuit fashion world into a new generation of swimsuit design. The original bikinis were quite modest and offered full coverage.
Vintage Swimwear -available now over at Amazon - chronicles the whole history of vintage swimsuits.
Beautifully illustrated with fashion photos and designs - it's a must if you're a vintage fashion nut.
The book covers the impact of Hollywood on advertising swimwear fashion - most notably through the Esther Williams film Bathing Beauty.

With the summer months coming for the northern hemisphere - it may well help you decide on what vintage bathing costume you want.
Right now over at Pandoras Choice - there's a beautiful range of retro style swimwear from the 1940's and 1950's by What Katie Did. This sporty nautical theme costume is our favourite.

1940's Fashion - Vintage Swimwear Film

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Vintage swimsuits in the 1940's and 1950's had far a greater variety of swimwear fabrics, like lined cotton, stretch latex and nylon. The new bathing suit of that period was tailored to flatter a womans figure with tummy control panels,support cups for the bust and boning to create an hourglass figure.
This charming film from 1948 gives us a good idea of what was popular in the early post war years

Vintage Swimwear - 1940's swimsuits

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These wonderful color images of 1940's swimwear really evoke the glamour of that period.
Included is the infamous new bikini' !
Vintage swimsuits in the 1940's and 1950's had far a greater variety of swimwear fabrics, like  lined cotton, stretch latex and nylon. The new bathing suit of that period was tailored to flatter a womans figure with tummy control panels,support cups for the bust and boning to create an hourglass figure.Vintage Swimwear  - Sarah Kennedys marvellous book tells a complete history of vintage bathing suits